AIFF Media Team
NEW DELHI: Germany-based sports product company Uhlsports has announced a strategic partnership with reigning Hero I-League champions Chennai City FC on August 5, 2019.
“We are delighted to have such an esteemed brand on board with us. We believe that this partnership will work wonders for the development of grassroots football in the state of Tamil Nadu. We would be focussing on using the equipment’s exclusively for all the grassroots festivals and programs conducted by us,” said Rohit Ramesh, Director, Chennai City FC.
As per the MoU signed between the two entities, Uhlsports has already provided complete product support for the amateur football, grassroots football comprising of bibs, t-shirts and balls for one year. Being the official matchball provider for Ligue 1, Uhlsports have already supplied the replicas of the same to Chennai City FC to use during the grassroots program.
The Hero I-League champions have already made themselves a renowned entity in Tamil Nadu. The Uhlsports products will be used for the aforementioned courses within the state as well as outside.
Uhlsports, at the moment, have not yet made their presence in India, hence they are exploring options to enter the Indian market as a full-time sporting brand for a longer period. Dominik Solleder, Managing Director, Uhlsports informed that they are “keen to enter the Indian market.”
He maintained, “We’re delighted to announce the new cooperation with Chennai City FC to support a sustainable growth of football education in India. With our well-developed relationship with this prospering Indian Club, we are keen to enter the Indian market and have them experience our good quality sporting goods.”